Organisation Who is Via Pribina, and what is your role as a Charter Ambassador?
Via Pribina is a Slovak organisation committed to long‑term road safety improvement. We work with road users and local communities to raise awareness and promote safer behaviour across all age groups.
As an Ambassador of the European Road Safety Charter, our role is to connect stakeholders, share good practices and support initiatives that help build a stronger culture of road safety across Slovakia and Europe. This includes strengthening visibility, encouraging engagement and supporting the spread of good practices.
Why did you decide to join the European Road Safety Charter?
We joined the Charter to help strengthen the link between local and European road safety efforts. The Charter provides a platform to bring global and European best practices closer to Slovak communities, while also sharing successful local initiatives with the wider European road safety network.
This connection allows us to amplify prevention messages, support collaboration and contribute to shared European goals in reducing road fatalities and injuries.
What are your main focus areas and current projects?
We focus on making road safety relevant and accessible to everyone — across all age groups, including marginalised communities and people with disabilities. Ensuring inclusivity is central to our work.
A key area we are proud of is our cooperation with charities. These partnerships help us reach vulnerable groups, tailor safety messages to their needs and ensure that road safety is understood as a shared responsibility.
For organisations interested in inclusive approaches, you can explore community‑based road safety methods.
Who do you collaborate with?
Collaboration is central to our work. We cooperate with local communities, charities, schools and municipalities, as well as organisations supporting people with disabilities. These partnerships help us reach diverse groups and make road safety more inclusive and accessible.
At the European level, we engage with networks focused on prevention and community involvement, allowing us to exchange knowledge and strengthen our contribution to shared road safety goals.
If you’d like to explore collaboration models, see effective partnership approaches.
What advice would you give to organisations working on road safety?
Be patient, be kind. Don’t rush. Small, consistent steps make a world of difference.
Road safety work requires empathy, persistence and collaboration. When organisations take time to understand communities, build trust and communicate with care, prevention messages become more meaningful and long‑lasting.