Who is PRP – Prevenção Rodoviária Portuguesa, and what is your role as a Charter Ambassador?
Prevenção Rodoviária Portuguesa (PRP) acts as a bridge between the European Road Safety Charter and the diverse range of road safety stakeholders in Portugal. Our role is to promote the Charter’s values, encourage organisations and communities to commit to concrete road safety actions, and ensure that Portuguese experience and perspectives are shared at European level.
We also support the dissemination of international good practices within Portugal.
Why did you decide to join the European Road Safety Charter?
Our motivation comes from a long-standing commitment to reducing road traffic injuries and fatalities in Portugal and across Europe. With over six decades of experience in road safety education, training, research, planning, engineering, and awareness campaigns, PRP has developed strong capacity to engage both institutions and the general public.
The Charter provides a valuable platform to amplify this work, exchange knowledge, and strengthen a shared culture of safe mobility.
What are your main focus areas and current projects?
We focus on key risks such as speeding, drink driving, fatigue, distraction, and the safety of motorcyclists, cyclists, pedestrians, and e-scooter users. We place strong emphasis on prevention through education, raising awareness, and promoting behavioural change.
Our work includes educational resources for all age groups and research on fatigue, drink driving, and distraction to inform national strategies.
Who do you collaborate with?
Nationally, we work with the Road Safety Authority, universities, municipalities, and private partners to deliver impactful initiatives.
At European level, we participate in projects such as PAFSE, LEARN, Trendline, and ESRA, and are members of ETSC, helping to align national actions with wider European road safety goals.
These collaborations strengthen our capacity to act locally while contributing to Europe-wide progress.
What advice would you give to organisations working on road safety?
Base road safety projects on scientific evidence and the Safe System approach. Focus on people, build partnerships, and turn evidence into practical actions that can be used daily. Small, consistent steps can save lives and create lasting change.