Initiative details
Night-time road safety represents one of the most critical challenges in Italy, particularly for young adults aged 18–35. National and local statistics show that the most severe road accidents occur during night-time hours and weekends, when alcohol consumption, fatigue and reduced visibility significantly increase risk. In urban areas such as Rome, these risks are amplified by the lack of frequent night public transport, especially after large events and festivals.
Young people returning from concerts, nightlife venues or university events often rely on private cars, increasing exposure to driving under the influence, distraction and speeding. Road crashes remain the leading cause of death among young people in Europe, and Italy continues to record a road mortality rate above the EU average.
Events and festivals represent peak-risk scenarios: thousands of people leave the same venue ensuring congestion, late-night driving and impaired decision-making. Despite this, traditional road safety policies rarely address mobility during events in a structured way.
CBH addresses this gap by focusing specifically on organised night-time transport during high-risk hours (typically between 11:00 PM and 5:00 AM), providing a safe, collective alternative to private car use. The initiative directly tackles behavioural risk factors by removing the need to drive after social events, targeting the exact context and time window where the probability of severe accidents is highest.
Young people returning from concerts, nightlife venues or university events often rely on private cars, increasing exposure to driving under the influence, distraction and speeding. Road crashes remain the leading cause of death among young people in Europe, and Italy continues to record a road mortality rate above the EU average.
Events and festivals represent peak-risk scenarios: thousands of people leave the same venue ensuring congestion, late-night driving and impaired decision-making. Despite this, traditional road safety policies rarely address mobility during events in a structured way.
CBH addresses this gap by focusing specifically on organised night-time transport during high-risk hours (typically between 11:00 PM and 5:00 AM), providing a safe, collective alternative to private car use. The initiative directly tackles behavioural risk factors by removing the need to drive after social events, targeting the exact context and time window where the probability of severe accidents is highest.
Initiative date
Who was/is your target audience?
Policy makers
Public authorities
Young adults 17-25
Fleet operators
Car drivers
Topic
Provide alternative solutions
Organisation details
Come Back Home S.r.l. (CBH)
Enterprise
Italy
Rome
Contact name
Francesco Fortini
Telephone number
+393319255909
francesco.fortini.ff@gmail.com
Website link
Project activities
If you work together with external partners, list the most important partners and briefly describe their role.
CBH works with a wide range of external partners.
Event organisers (festivals, concerts, nightlife venues) provide access to venues and coordinate schedules.
Universities and student networks such as ESN Network support communication and engagement with young audiences.
Transport operators supply vehicles and professional drivers.
Local institutions and municipalities collaborate on mobility planning and urban integration.
Each partner contributes to creating a safe, coordinated and scalable night-time mobility ecosystem.
Event organisers (festivals, concerts, nightlife venues) provide access to venues and coordinate schedules.
Universities and student networks such as ESN Network support communication and engagement with young audiences.
Transport operators supply vehicles and professional drivers.
Local institutions and municipalities collaborate on mobility planning and urban integration.
Each partner contributes to creating a safe, coordinated and scalable night-time mobility ecosystem.
Please describe the project activities you carried/are carrying out and the time period over which these were implemented.
CBH designs and operates organised night-time mobility services for large events, festivals and youth-oriented gatherings. Activities include the planning and execution of shuttle services using buses, vans and minibuses, connecting event venues with strategic urban pick-up and drop-off points.
Each service is developed in collaboration with event organisers, universities and local partners, based on expected attendance, peak exit times and high-risk hours. Routes and schedules are optimised to maximise occupancy and reduce private car usage.
Between 2024 and 2025, CBH operated services for major events such as Rock in Roma, ICE Festival (ESN Network),Disclosure Festival, transporting thousands of participants safely to and from venues during night-time hours. For ICE 2025 alone, CBH transported over 1,200 international students, combining mobility services with on-site safety actions such as water distribution and awareness messaging.
Operational activities also include driver coordination, safety briefings, crowd flow management and real-time monitoring of departures. In parallel, CBH collects operational data (passengers transported, vehicles used, estimated car trips avoided) to evaluate safety and environmental impact.
The initiative is ongoing and scalable, with services currently focused on urban night-time contexts and high-density events.
Each service is developed in collaboration with event organisers, universities and local partners, based on expected attendance, peak exit times and high-risk hours. Routes and schedules are optimised to maximise occupancy and reduce private car usage.
Between 2024 and 2025, CBH operated services for major events such as Rock in Roma, ICE Festival (ESN Network),Disclosure Festival, transporting thousands of participants safely to and from venues during night-time hours. For ICE 2025 alone, CBH transported over 1,200 international students, combining mobility services with on-site safety actions such as water distribution and awareness messaging.
Operational activities also include driver coordination, safety briefings, crowd flow management and real-time monitoring of departures. In parallel, CBH collects operational data (passengers transported, vehicles used, estimated car trips avoided) to evaluate safety and environmental impact.
The initiative is ongoing and scalable, with services currently focused on urban night-time contexts and high-density events.
In terms of implementation, what worked well and what challenges did you need to overcome?
One of the main strengths of the initiative has been its strong integration with event ecosystems. Working closely with organisers allowed CBH to align transport services with real behavioural patterns, ensuring high adoption rates among young people. Clear communication, affordable pricing and visible presence at venues proved essential for encouraging participants to choose shared transport over private cars.
Another success factor was the flexibility of the operational model. CBH was able to adapt fleet size, routes and schedules in real time, responding to attendance fluctuations and unexpected changes. This flexibility increased efficiency and reduced operational risks.
Challenges mainly related to regulatory complexity, coordination with multiple stakeholders and operating during late-night hours in congested urban environments. Managing peak demand immediately after event endings required precise timing and crowd control. Additionally, convincing first-time users to trust organised night transport required strong communication and brand credibility.
These challenges were addressed through experience accumulation, standardised procedures and long-term partnerships. Over time, repeated operations at the same events increased user trust and participation, demonstrating that organised night-time mobility can become a normalised and reliable safety solution rather than an exceptional measure.
Another success factor was the flexibility of the operational model. CBH was able to adapt fleet size, routes and schedules in real time, responding to attendance fluctuations and unexpected changes. This flexibility increased efficiency and reduced operational risks.
Challenges mainly related to regulatory complexity, coordination with multiple stakeholders and operating during late-night hours in congested urban environments. Managing peak demand immediately after event endings required precise timing and crowd control. Additionally, convincing first-time users to trust organised night transport required strong communication and brand credibility.
These challenges were addressed through experience accumulation, standardised procedures and long-term partnerships. Over time, repeated operations at the same events increased user trust and participation, demonstrating that organised night-time mobility can become a normalised and reliable safety solution rather than an exceptional measure.
Evaluation
Please summarise how you have evaluated the initiative’s impact (e.g. social media reach, survey, feedback forms, statistics).
The impact of the initiative is evaluated through a combination of operational data analysis, event reports and feedback from partners and users. CBH systematically tracks the number of passengers transported, vehicles deployed and estimated private car trips avoided.
In 2025, CBH transported over 13,000 passengers during night-time events, with zero road incidents recorded on operated routes. At large-scale events, shuttle occupancy rates regularly exceeded 70–80%, indicating a significant modal shift away from private cars.
Environmental impact metrics, such as estimated CO₂ savings and cars removed from the road, are calculated based on standard emission factors. Social media reach and engagement during events are also monitored to assess awareness and visibility among young audiences.
Qualitative feedback from event organisers and institutions confirms the perceived reduction in congestion, unsafe driving behaviours and parking pressure around venues. While direct causality with accident reduction is difficult to isolate, the initiative effectively removes high-risk driving situations by design, particularly during peak accident hours.
The impact is mainly local and regional, with growing national and international visibility through partnerships with European student networks and major cultural events.
In 2025, CBH transported over 13,000 passengers during night-time events, with zero road incidents recorded on operated routes. At large-scale events, shuttle occupancy rates regularly exceeded 70–80%, indicating a significant modal shift away from private cars.
Environmental impact metrics, such as estimated CO₂ savings and cars removed from the road, are calculated based on standard emission factors. Social media reach and engagement during events are also monitored to assess awareness and visibility among young audiences.
Qualitative feedback from event organisers and institutions confirms the perceived reduction in congestion, unsafe driving behaviours and parking pressure around venues. While direct causality with accident reduction is difficult to isolate, the initiative effectively removes high-risk driving situations by design, particularly during peak accident hours.
The impact is mainly local and regional, with growing national and international visibility through partnerships with European student networks and major cultural events.
What has been the effect of the activities?
The activities carried out by CBH have produced measurable and tangible effects on night-time road safety in urban event contexts. Thousands of young people were provided with a safe alternative to driving after late-night events, directly reducing exposure to high-risk situations involving alcohol, fatigue and distraction.
By transporting over 13,000 passengers during night-time hours and major events, CBH removed thousands of potential private car trips from the road. This resulted in reduced traffic congestion, lower environmental impact and, most importantly, fewer risky driving decisions during peak accident hours.
The initiative demonstrated that young people are willing to adopt safer mobility behaviours when services are accessible, well-communicated and integrated into their social activities. Repeat usage at recurring events confirms behavioural change over time.
The model complements traditional road safety measures by acting preventively rather than reactively. Instead of focusing on sanctions or awareness alone, CBH eliminates the need to drive in high-risk conditions altogether. This makes the initiative particularly efficient, as safety benefits are achieved through structural changes in mobility patterns rather than individual compliance alone.
By transporting over 13,000 passengers during night-time hours and major events, CBH removed thousands of potential private car trips from the road. This resulted in reduced traffic congestion, lower environmental impact and, most importantly, fewer risky driving decisions during peak accident hours.
The initiative demonstrated that young people are willing to adopt safer mobility behaviours when services are accessible, well-communicated and integrated into their social activities. Repeat usage at recurring events confirms behavioural change over time.
The model complements traditional road safety measures by acting preventively rather than reactively. Instead of focusing on sanctions or awareness alone, CBH eliminates the need to drive in high-risk conditions altogether. This makes the initiative particularly efficient, as safety benefits are achieved through structural changes in mobility patterns rather than individual compliance alone.
Please briefly explain why your initiative is a good example of improving road safety.
This initiative is a strong example of improving road safety because it addresses risk at its source: the combination of night-time driving, young drivers and social events. By offering organised, shared transport during the highest-risk hours, CBH prevents dangerous situations before they occur.
The model is effective, scalable and replicable. It relies on existing transport operators, event partnerships and simple coordination mechanisms, making it adaptable to different cities and countries. Other organisations can implement similar initiatives by collaborating with event organisers and tailoring services to local mobility gaps.
CBH demonstrates how road safety can be embedded into everyday social life, transforming safe behaviour into the easiest and most attractive choice.
The model is effective, scalable and replicable. It relies on existing transport operators, event partnerships and simple coordination mechanisms, making it adaptable to different cities and countries. Other organisations can implement similar initiatives by collaborating with event organisers and tailoring services to local mobility gaps.
CBH demonstrates how road safety can be embedded into everyday social life, transforming safe behaviour into the easiest and most attractive choice.
How have you shared information about your project and its results?
Information about the project and its results has been shared through social media, event communication channels, institutional reports and partnerships with universities and youth networks. CBH publishes post-event mobility reports, shares impact data with organisers and promotes the initiative through digital storytelling.
The initiative is well known at local level and is gaining visibility at national and international level through collaborations with European student organisations and large cultural events.
The initiative is well known at local level and is gaining visibility at national and international level through collaborations with European student organisations and large cultural events.
