As part of our Corporate Social Responsibility programme we want to raise awareness in driving safely to the local community. We wish to support the efforts of the authorities and achieve our targets as a country. Our primary target is the youth.
1. We will create and air a TV road safety awareness campaign 'in collaboration with the Cyprus Red Cross. This will be supported by print, radio and outdoor advertisements. Also a group in Facebook will be created and our TV spot will be uploaded in YouTube.
2. We will organise 2 Road safety awareness seminars open to the public in which people from the paraplegic association attends and shares their survival experiences. The sessions will also have a first aid section 'what does one do in the case of a road accident' Supporting material will include First Aid leaflets, posters and electronic invitations to youth groups and invitations placed in daily newspapers.
This commitment will be reviewed for the two following years according to evaluation.