The aim of the IMPACT (Involvement and Motivation for Participation of Active young Citizens to stand for Traffic safety) project is to boost international efforts to save young lives on the road by exchanging information and sharing good practices, providing a platform for long-term targeted impact through a list of exceptional players in the road safety and accident prevention field from Europe, Asia and Latin America. The project fostered improvements in awareness raising with focus on the most vulnerable road users (youth, cyclists, children, etc.) and built better methodology through cross-fertilizing intercontinental experience. Its website is http://impact.ired-bg.eu During IMPACT six road safety campaigns were upgraded. 58 youth workers and animators were trained to implement them. The campaigns directly involved 5 025 participants (2 053 completed feedback questionnaires) and ranged from joint activities with traffic policemen (Bulgaria, Hungary and China) through peer communication (all countries) to establishing a permanent road safety house (Romania). Two International conferences were implemented: one in Buenos Aires and one in Shanghai. The project partners were also very successful in reaching audience inderectly through media (14 255 939 people) and online (5 623 919). The attached Evaluation report provides detailed information on the project achievements.
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