What are you doing/aiming to do for road safety?
Dviračių kultūra commits to improving children's road safety and promoting healthy, active mobility through the educational programme “Ride Safely, Grow Healthy.”
Through this initiative, we provide practical cycling lessons and road safety education for children aged 5–12 and their families. The programme helps children develop essential cycling skills, understand traffic rules, use protective equipment correctly, and gain the confidence needed to travel safely in their communities. Parents are actively involved to reinforce safe behaviours and support regular cycling in everyday life.
Our long-term objective is to increase the share of children cycling to school in Lithuania from approximately 5% today to 50% by 2035. We believe this transformation is achievable by combining early education, family engagement, school partnerships, and community-based activities that make cycling both safe and socially accepted as a normal means of daily transport.
To support this goal, we commit to:
- Delivering practical road safety and cycling education to children aged 5–12;
- Training at least 1,000 children and their parents each year;
- Collaborating with schools, kindergartens, municipalities, and local communities;
- Promoting the use of helmets and other protective equipment;
- Encouraging children to choose cycling as a safe and healthy way to travel to school;
- Monitoring participation and behavioural change over time.
This commitment contributes to the objectives of the European Road Safety Charter and supports the European Union’s Vision Zero ambition to eliminate road deaths and serious injuries by 2050.
By investing in children’s road safety skills today, we aim to build a generation that is healthier, more independent, and better prepared to move safely and sustainably throughout life.
Beneficiaries
Type of this activity
Target of your commitment
Estimated impact & ways of measuring
The “Ride Safely, Grow Healthy” commitment is expected to generate measurable improvements in children's road safety knowledge, cycling confidence, physical activity, and the use of bicycles for everyday travel to school.
Estimated Impact by 2035
Increase the share of children cycling to school in Lithuania from approximately 5% to 50%.
Deliver practical cycling and road safety education to more than 10,000 children and their families.
Train at least 1,000 children annually in safe cycling skills and traffic awareness.
Increase helmet use and other protective equipment among participating children.
Improve children’s confidence and competence to ride safely in real traffic conditions.
Strengthen parental support for active and independent mobility.
Contribute to a long-term reduction in cycling-related accidents and injuries involving children.
Key Performance Indicators (KPIs)
Number of children participating each year.
Number of parents involved in training sessions.
Number of schools, kindergartens, and municipalities engaged.
Pre- and post-training assessments of road safety knowledge.
Practical cycling skills evaluations.
Percentage of children who report cycling more frequently after the programme.
Percentage of families who begin using bicycles for school trips.
Follow-up surveys measuring changes in travel behaviour.
Methods of Measurement
Registration Data
Participant numbers, age groups, locations, and partner institutions.
Pre- and Post-Programme Surveys
Assess changes in road safety knowledge, confidence, and attitudes.
Practical Skills Assessments
Instructors evaluate balance, braking, signalling, turning, and hazard awareness.
Parent Feedback Surveys
Measure behavioural changes and frequency of cycling to school.
School and Community Partnerships
Track institutional participation and repeat engagement.
Longitudinal Monitoring
Annual surveys to observe long-term changes in cycling habits.
Annual Target
Each year we aim to:
Train at least 1,000 children;
Engage at least 500 parents;
Partner with 20 or more schools and kindergartens;
Increase the number of families regularly cycling to school.
Long-Term Vision
By systematically teaching children how to ride safely and by involving parents and schools, we aim to create a lasting cultural shift in Lithuania where cycling to school becomes a safe, common, and socially accepted everyday practice.
Resources (personnel, budget, etc.)
Personnel
Programme Coordinator (1 FTE)
Responsible for overall management, partnerships, reporting, fundraising, and programme development.
Cycling and Road Safety Instructors (2–5 part-time staff)
Deliver practical lessons and assess children’s cycling and safety skills.
Volunteers and Youth Mentors (10–20 annually)
Assist during training sessions, community events, and parent engagement activities.
Administrative and Communication Support (0.5 FTE)
Handles registrations, participant communication, and outreach.
Partner Organizations
Schools, kindergartens, municipalities, bicycle shops, and health promotion organizations provide facilities, promotion, and logistical support.
Equipment and Materials
Training bicycles and helmets;
Cones, signs, and portable traffic simulation equipment;
Safety vests and educational materials;
Registration and monitoring tools;
Digital communication platforms.
Estimated Annual Budget
Personnel costs: €20,000–€40,000
Equipment and maintenance: €5,000–€10,000
Educational materials and printing: €1,000–€2,000
Insurance and safety costs: €1,000–€3,000
Communication and outreach: €1,000–€3,000
Administration and data collection: €2,000–€5,000
Total estimated annual budget: €30,000–€60,000
Funding Sources
Municipal health and education programmes;
National and European Union grants;
Corporate sponsorships and donations;
Community fundraising and membership contributions;
In-kind support from partners.
Sustainability
The programme is designed as a scalable and replicable model. By combining professional staff, volunteers, local partnerships, and diversified funding, “Ride Safely, Grow Healthy” can be expanded to additional municipalities and become a long-term national road safety initiative in Lithuania.
Your knowledge
Dviračių kultūra has developed a practical understanding of how to promote road safety and active mobility through community-based education and long-term behavioural change programmes.
Our knowledge is based on several years of direct experience working with children, parents, schools, municipalities, and cycling communities in Lithuania. We have organized cycling lessons, safety training sessions, community rides, and educational initiatives aimed at helping children gain the skills and confidence needed to travel safely by bicycle.
Through the development and implementation of the “Ride Safely, Grow Healthy” programme, we have gained expertise in:
- Teaching children aged 5–12 practical cycling and road safety skills;
- Designing family-based educational programmes that involve parents as active partners;
- Organizing community events that combine safety education, health promotion, and social engagement;
- Building partnerships with schools, kindergartens, municipalities, and local businesses;
- Monitoring participation and evaluating behavioural change;
- Promoting cycling as a safe and sustainable mode of everyday transport.
We understand that effective road safety education must begin early in life and be reinforced through families, schools, and supportive communities. Our approach integrates road safety, physical activity, and sustainable mobility into one coherent model that can be replicated across Lithuania and adapted to other countries.
This knowledge allows us to contribute to the objectives of the European Road Safety Charter by sharing practical experience, tested methodologies, and scalable solutions that help create safer roads and healthier communities.Dviračių kultūra has developed a practical understanding of how to promote road safety and active mobility through community-based education and long-term behavioural change programmes.
Our knowledge is based on several years of direct experience working with children, parents, schools, municipalities, and cycling communities in Lithuania. We have organized cycling lessons, safety training sessions, community rides, and educational initiatives aimed at helping children gain the skills and confidence needed to travel safely by bicycle.
Through the development and implementation of the “Ride Safely, Grow Healthy” programme, we have gained expertise in:
- Teaching children aged 5–12 practical cycling and road safety skills;
- Designing family-based educational programmes that involve parents as active partners;
- Organizing community events that combine safety education, health promotion, and social engagement;
- Building partnerships with schools, kindergartens, municipalities, and local businesses;
- Monitoring participation and evaluating behavioural change;
- Promoting cycling as a safe and sustainable mode of everyday transport.
We understand that effective road safety education must begin early in life and be reinforced through families, schools, and supportive communities. Our approach integrates road safety, physical activity, and sustainable mobility into one coherent model that can be replicated across Lithuania and adapted to other countries.
This knowledge allows us to contribute to the objectives of the European Road Safety Charter by sharing practical experience, tested methodologies, and scalable solutions that help create safer roads and healthier communities.
Geographical scope of the activities
Partners
Eventual partnerships in your commitment
Eventual Partnerships in Your Commitment
The successful implementation of the “Ride Safely, Grow Healthy” programme depends on strong collaboration between Dviračių kultūra and a wide range of public, private, and community partners.
Educational Institutions
- Kindergartens and primary schools, which help identify participants, provide training spaces, and engage parents.
- Parent associations and school communities, which reinforce safe mobility habits at home.
Municipalities
- City public health bureaus;
- Education departments;
- Sustainable mobility and transport departments;
- Road safety commissions.
These institutions can provide co-financing, outreach, and integration into broader local mobility and health strategies.
National Institutions
- Lithuanian Road Administration;
- Ministry of Transport and Communications of the Republic of Lithuania;
- Ministry of Education, Science and Sport of the Republic of Lithuania;
- Lithuanian Police.
These partners can support methodology development, policy alignment, and national scaling.
Health and Safety Organizations
- Public health bureaus;
- Hospitals and rehabilitation centres;
- Injury prevention organizations;
- Insurance companies.
Civil Society and Community Organizations
- Cycling clubs and associations;
- Youth and volunteer organizations;
- Community centres;
- Environmental NGOs.
Private Sector Partners
- Bicycle retailers and service centres;
- Employers supporting family and health initiatives;
- Corporate sponsors and foundations.
Academic Institutions
- Universities and colleges interested in public health, transport, education, and behavioural research.
European and International Networks
- European Road Safety Charter;
- European Cyclists' Federation;
- FIA Foundation;
- Other organizations promoting Vision Zero and active mobility.
By working with these partners, Dviračių kultūra aims to create a coordinated ecosystem that improves children's road safety, increases active mobility, and supports a long-term transformation of transport culture in Lithuania.