We will give information about the how’s and whys of traffic safety to as many as possible truck drivers. Therefore, we will distribute flyers in service and gas stations. The first edition will be 100.000 but we plan to print 500.000 until the end of 2008. If this campaign is successful we will further pursue the amount printed for 2009 to 2011.
We will indirectly contact the haulage firms and explain how they can actively contribute to a safer traffic environment. Therefore, we have already contacted haulage associations. And we have 4 positive responses. We will send them our material, and a power point presentation on truck road safety issues (for example: drive- and break times) that they will hand down to the companies, and drivers
We will attend fairs and events related to trucks and truck driving. There we also want to raise the awareness of truck drivers. We will visit one big event in 2008. From 2009 onwards we plan 2-3 events yearly.
Our webpage will present the latest information in terms of truck driving and road safety. Already, we have without any advertisement 400 visitors a day. We plan to essentially increase the number.
We will inform media and press about our actions, activities, and results. Currently 8 big publishers or publishing groups have subscribed to our news distributor. So we update 8 publishing groups with a truck and truck road safety newsletter.