ANEBE

Country:
Member since: January 2022
Submitted by No name or org… (not verified) on

What are you doing/aiming to do for road safety?

 
For the next three years stage of our commitment we will continue improving our 100% Cool campaign, once again, spread out to the whole country. After the first charter stage we carried out evaluations and we recorded an important improvement in young people awareness regarding the concept "don't drink and drive". 
 
The 100% Cool campaign aims at establishing the concept of the "designated driver" as the person who takes care of driving on a particular night - a different person within the same group each night- without consuming any kind of alcohol. The objective is also to make the concept socially known, accepted and valued. This has to be an ongoing effort, therefore we will carry out over the next three years the following specific actions:
           
1.      Night Brigades, across the country on Friday and Saturday nights (in order to promote de designated driver concept and to test, and thus, evaluate how young people are behaving)
2.      TV, Cinema and Radio spots
3.      Continued investment in 2 websites: one aimed at raising awareness of alcoholic beverages (including the risks of drinking and driving) in general and another specifically for the 100% Cool driver
4.      2 evaluations per year (one for the beba com cabeça website and the knowledge that the Portuguese have, or have not of alcohol units and the influence of alcohol on driving and one to measure the adherence to the 100% Cool driver concept)
5.      promotional materials for both the beba com cabeça and 100% Cool such as, Outdoors, flyers, leaflets, postcards, coasters, ect.
6.      Seminars in schools (high schools)
 
 

Your knowledge

 

Notified for renewal?

0