We will develop a contest on our site, www.121.ro and invite people to test their knowledge regarding the traffic signs. The prizes will consist on devices, first aid kits and other objects related to traffic safety. Start: 15.08.2008 - End: 15.10.2008 Collaborators involved: A mobile phone company, a safety equipments manufacturer
Over the next three years we will carry on the awareness media campaign "BE RESPONSIBLE IN TRAFIC". We will create a web site having the same name where we will promote the campaign by: press articles on traffic themes, interviews, video blog section. We estimate that this campaign will impact over 1,000,000 people. Start: 15.10.2008 - End: 15.10.2011 Collaborators involved: A TV and a radio station, a media agency, a radio station, a petroleum company, The Romanian Police
We will start a campaign where we will collect online signatures for constructing more parking places with resting areas along the main roads and underlining the importance of resting before driving. Start: 15.10.2008 - End: 15.10.2009 Collaborators involved: A TV and a radio station, a media agency, a radio station, The Romanian Ministry of Transports
We will initiate a project that will underline the importance of respecting the signs along the roads and restraining of drivers talking on the mobile phone. This will be done by articles, opinion polls and blog postings. Start: 1.09.2008 - End: 1.19.2011 Collaborators involved: A TV and a radio station, a media agency, a radio station, The Romanian Ministry of Transports
Over the next three years we will organize in Bucharest meetings with 121.ro members and talk about safety traffic and responsible driving. These meetings will take place once in three months (about four a year) and they will be attended by 20-30 persons, so they will directly impact around 300 people. Articles about these meetings will be published on www.121.ro and on the other web site especially created for the campaign. We estimate to impact over 100,000 people (online and offline). Start: 1.09.2008 - End: 1.09.2011 Collaborators involved: The Romanian Police, Romanian public personalities, medical doctors.