About young people, alcohol use & drink driving: 'Well let's start by making drink driving zero (...). A young person knows what 35mg is? If it was zero there would be no argument. Let's start when they are in school at 15 or 16 to show them what happens to drink drivers. Let's have more graphic adds on the telly like in Ireland and Australia. It's no good telling them when they're dead: start when they are young.'